The client had requested an effective rebranding strategy for their Sports Club in Padua. The main objective was to encourage people to enroll in one or more of the offered courses, leveraging effective communication that could encapsulate the principles of the sports club, making it stand out from competitors.
KEYWORDS:
Competence
Seriousness
Game
Innovation
For the construction of the iconographic logo, I drew inspiration from the various sports offered by the sports club and extracted closed geometric shapes from them.
By arranging the shapes in a circular manner and projecting the resulting design rotationally, I created the final logo. The circular design imparts movement to the icon, ensuring that it constantly moves and reflects what WAY41 stands for, which is a continuously active entity. Practically, a circular logo is better suited for use on social media as well as on physical posters, becoming elegant and modern.
For the typographic aspect, I created a simple logo using a font similar to those commonly used, such as Futura. The font used, Geometrix, was modified by adjusting and bringing the letters closer together, thus making it even more unique.
POSTER IDEAS:
business CARD AND OFFICE DOCUMENTS:
MERCHANDISE:
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